THE BIGGEST CHANGE TO FILTRON SINCE FILTRON
Who we are? OE supplier to 100+ vehicle models and the company with the customer base that includes the most respected names in the industry? Europe's 4th largest filter company? Innovator delivering yearly more than 70 million of filters protecting vehicles in 80 countries?
That’s all true but that is for yesterday. There are great things ahead of us!
Except for constant product development, approaching new markets and customers our growth strategy includes new brand’s architecture based around our core principles: being OE supplier for tens of cars and manufacturing the filters with the superior level of precision.
We implemented new logo design, the whole new packaging design and quality, even better and more intuitive cataloguing systems/product information and of course - new communication strategy.
Although the former FILTRON logo has been in use since 1982 and it became iconic on many markets, we need to move forward. The timing is right!
All the changes represent better the values of our products: superior OE quality, precise finishing of every detail and product's usability.
They are the answer to our customers’ needs and highlight the products' technical nature.
The improvements make our product even more competitive to other leading filter manufacturers. We are sure, that even the most demanding customers will be happy with the refreshed FILTRON products.
The official launch date for repositioned FILTRON brand is October 1st, 2013. We are working directly with our customers to promote the new strategy and at the same time we are securing top-down support of our products in many countries.
We are really excited for the next months to come!